1. Introduction

Aurora Cove Yacht Club ("we," "our," or "us") is dedicated to safeguarding your privacy. This Privacy Policy describes how we collect, use, disclose, and protect your information when you visit our website yachtbroke.click or utilize our yacht charter services.

By using our services, you agree to the data practices outlined in this policy. This policy complies with applicable privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and other relevant Canadian privacy legislation.

2. Information We Collect

2.1 Personal Information

We gather personal information that you voluntarily provide when you:

  • Book a yacht charter
  • Contact us via our website or phone
  • Subscribe to our newsletter
  • Fill out forms on our site
  • Participate in surveys or promotions

This information may include:

  • Name and contact details (email, phone, address)
  • Payment information (processed securely through third-party providers)
  • Charter preferences and requirements
  • Emergency contact information
  • Dietary restrictions or medical information (if provided)

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain details about your device and usage patterns:

  • IP address and location information
  • Browser type and version
  • Pages visited and time spent on our site
  • Referring websites
  • Device information (type, screen resolution, etc.)

2.3 Cookies and Tracking Technologies

We employ cookies and similar tracking technologies to enhance your experience on our site. These technologies help us:

  • Remember your preferences
  • Analyze website usage and performance
  • Deliver personalized content
  • Improve our services

You can manage cookie preferences through your browser settings or our cookie consent banner.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Service Delivery: To provide yacht charter services, process bookings, and keep you informed about your reservations
  • Customer Support: To answer your inquiries and offer assistance
  • Payment Processing: To handle payments and manage billing
  • Safety and Security: To ensure safe operations and prevent fraud
  • Marketing: To send promotional materials and updates (with your consent)
  • Website Improvement: To analyze usage patterns and enhance website functionality
  • Legal Compliance: To comply with applicable laws and regulations

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following situations:

4.1 Service Providers

We may disclose information to trusted third-party service providers who assist us with: payment processing; website hosting and maintenance; email marketing; analytics and performance monitoring; customer support.

4.2 Legal Requirements

We may disclose your information if required by law or in response to legal processes, court orders, emergencies, or investigations of potential fraud or illegal activities.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of the transaction.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, access controls, regular assessments, and staff training.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your information.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected or as required by law. Typical retention periods:

  • Charter bookings: 7 years (tax/legal)
  • Marketing communications: until opt-out/delete
  • Website analytics: 26 months
  • Customer support: 3 years from last interaction

7. Your Rights and Choices

You have the right to access, correct, delete (where permitted by law), transfer, opt out of marketing, and control cookies. To exercise these rights, reach out to us using the contact details below.

8. Third-Party Services

8.1 Google Analytics

We use Google Analytics to examine website usage. You can opt out by using the Google Analytics Opt-out Browser Add-on.

8.2 Social Media

Our site may link to social platforms with their own privacy policies.

8.3 Payment Processors

Payments are handled by PCI DSS-compliant third-party processors.

9. International Data Transfers

Your information may be transferred to and processed in countries other than United Kingdom. We apply appropriate safeguards in line with relevant privacy laws.

10. Children’s Privacy

Our services are not directed at children under 13, and we do not knowingly collect their data. If you believe a child has provided data, please contact us immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in practices or legal requirements. We will inform you by posting the updated policy, emailing registered users, or displaying a notice on our site. Continued use after the effective date constitutes acceptance.

12. Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us:

Aurora Cove Yacht Club — Privacy Officer
Harbour Court
London SW1A 1AA
United Kingdom

Phone: +44 20 7946 0000
Email: [email protected]

13. Compliance with Google Ads User Consent Policy

We adhere to Google Ads user consent policies. You may modify cookie/tracking preferences at any time via our cookie settings.